martine rose x nike gaming division
positioning some of the globe’s most skilled gamers as larger than life avatar athletes to launch Martine Rose’s iconic shox and uniforms. see the entire campaign here. fall 2025 launch.
stüssy x nike surf
highlighting women in sport + bringing nike’s first performance surf collection to life. an AV-forward content campaign. see more here. summer 2024 launch.
billie eilish x nike air alpha force
unapologetic self-expression. letting billie’s style + ethos guide our launch of the AAF ahead of her lollapalooza headlining performance. see more here. summer 2023 launch.
nike ambush x fifa women’s world cup
“we are the weirdos, mister”. speaking to those who love futból just as much as they love their off-kilter self-expression. bringing Yoon’s vision to life on and off the pitch. see more of the campaign here. summer 2023 launch.
nike martine rose x fifa women’s world cup
outfitting the USA women’s national team in bespoke Martine Rose suits, creating a tunnel walk that celebrates women’s self-expression in sport. see the rest here. summer 2023 launch.
nike e-commerce product pages
end-to-end e-comm product description page production, from casting to styling to project management. see all the collections i’ve directed here.
adidas x hispanic heritage month 2021
a cross-functional campaign uplifting local hispanic & latinx artists, athletes and organizations from LA and NYC complete with community enriching events and creator-led content/storytelling. see more here.
adidas x pride on twitch 2021
pride celebration in collaboration with twitch where we partnered LGBTQIA+ gamers with brand partners including Billie Jean King and Cody Rigsby to host streams discuss inclusivity and personal narratives about their journies.
adidas x kareem abdul-jabbar
rollout for an exclusive Kareem Abdul-Jabbar shoe that secured the highest amount of brand membership sign ups to date. campaign included a social media roll-out and larger than life mural in downtown Los Angeles. see more here.
Partner Publishing/UGC
Maintained influencer roster to activate product and social moments in innovative ways on social media. Pitched and published content across Youtube, TikTok, Twitch and Clubhouse! Check out some of my favorite content here.
Galaxy Gazelle & LAFC Samba
Created a rollout plan for exclusive Galaxy Gazelle and LAFC Samba Shoe, including narrative videos with LA-based rap icons Murs and Dom Kennedy, and a limited edition giveaway on socials.
VIDA Latinx Employee Resource Group
Created graphic design branding and events for adidas Latin/Hispanic employee resource group, Vida. Implemented community building tools for mentorship within the company and advocacy for cultural moments.
oasis community garden project
UC Davis 2020 Green Fellow
Built drought tolerant medicine garden and recreational space on campus, emphasizing ethical land stewardship. Created comprehensive online resource with illustrated guides about foraging locally, cultivating plants for medicine and self-care practices.