hi I’m Alex, nice to meet you! i’m a brand marketer storytelling at the intersection of sport, fashion, and internet culture. I specialize in:

• cultural & consumer insight - knowing what’s next, who’s shaping it, where and when to engage with it, and how to make people care

• global partnership marketing - finding the best in both worlds and turning product/IP into resonant campaigns

• integrated digital strategy - developing BIG ideas from brief through activation, content, and launch, on both familiar platforms and emerging ones

presently at Nike, previously at Adidas, UGG, NBA, and Haus of Gaga.

drop a line at b.alexarechiga@gmail.com and learn more about me here.